Our Commitment to Sustainable Packaging
Making Conscious Choices: Our Plastic-Free Journey
Why Packaging Matters
At the heart of our mission lies a profound commitment to mindful & minimal packaging choices. Every decision we make is guided by careful consideration of environmental impact, from the materials we select to how they travel through the supply chain. We believe that true sustainability isn't just about recyclability - it's about making conscious choices at every step.
Our Sustainable Packaging Solutions
The Power of Aluminium
Our signature deodorant tins showcase the remarkable properties of aluminium - a material that stands apart in the world of sustainability. Unlike plastic, aluminium is infinitely recyclable without any loss of quality or material integrity. It's not just another recyclable material; it's a permanent resource that remains in our ecosystem, ready to be transformed again and again.
What makes our aluminium tins special:
- Kerbside recyclable through existing systems
- Lightweight and durable for practical daily use
- Perfectly sized for easy application
- Minimal transport impact
Cardboard Innovation
For our push-up deodorant range, we chose cardboard for its remarkable environmental credentials. While it may have a finite recycling lifecycle, its journey doesn't end there - it naturally returns to the earth, completing a perfect circle of sustainability. This might mean a more rustic aesthetic compared to polished plastic alternatives, but we believe the planet deserves this thoughtful choice.
The Bare Bar Revolution
At 90g, our Bare Bar represents packaging reduction in its purest form. This solid deodorant bar arrives with minimal wrapping - just enough greaseproof paper and a small box to meet cosmetic regulations. For those seeking extra protection, we offer an optional storage tin that can find new life in countless ways even if you decide not to replenish your Bare Bar Deodorant.
Materials We Consciously Avoid
Beyond Plastic
The truth about plastic is stark with an estimated 11 million tonnes of plastic entering the ocean annually as what's known as microplastics. These particles of plastic are already smaller than 5mm and originate from everyday items including cosmetics and toiletries. While plastic might offer convenience, innovation and cost savings, its inability to fully decompose and limited recycling capacity make it incompatible with our vision for a sustainable future.
The Bioplastics Challenge
While bioplastics might seem like an innovative solution, we've chosen to look deeper. Despite their "green" reputation, these materials:
- Demand extensive resources, including significant water usage
- Face recycling challenges in UK facilities
- Often require industrial composting conditions
- Can contribute to, rather than solve, waste issues
Glass Considerations
Though infinitely recyclable like aluminium, glass presents unique challenges. Its weight necessitates additional protective packaging and increases transportation impacts throughout the supply chain- from our suppliers to your doorstep.
Beyond Recycling: A Holistic Approach
The familiar mantra of "Reduce, Reuse, Recycle" places reduction first for good reason. While recycling plays a crucial role in sustainability, our primary focus remains on minimising waste from the start. This is why our packaging is minimal and our natural deodorant product itself is anhydrous and long lasting. Less really is more!
This philosophy led us to reject the concept of refillable deodorants - what might seem eco-friendly could actually contribute to long-term waste through eventual case replacement and complex material recovery. Not to mention the energy involved in the transportation of the cases being manufactured outside of the UK but also the need to send refills in the post more frequently than sending everything as one product.
We've deliberately kept our product line focused and purposeful: Bare Bar, Tin, and Stick options. Each represents a carefully considered balance between functionality and environmental responsibility. Our commitment to plastic-free packaging isn't just about eliminating one material - it's about choosing the most natural and sustainable path forward.
By choosing our deodorants, you're not just making a purchase; you're participating in a movement toward truly sustainable personal care. Together, we're proving that effective products don't require environmental compromise.